Knightsbridge Circle, renowned as the world’s most exclusive concierge club, has unveiled the latest spending trends among its centi-millionaire members for 2024. With a growing number of individuals classified as “super-wealthy, those with assets exceeding $100 million. Knightsbridge Circle offers a glimpse into the opulent lifestyle and spending patterns of its elite clientele.
Travel:
Travel remains the primary expenditure for Knightsbridge Circle members, with annual budgets often surpassing £500,000. Private jets are frequently chartered for both short and long-haul trips, while some members opt for luxurious first-class suites on airlines like Emirates and Singapore Airlines. The most sought-after destinations for 2024 include Costa Rica, Japan, South Korea, the Maldives, St. Barts, London, Paris (for the Summer Olympics), and Monaco. These locations are chosen for their unique experiences and the prestige they offer, reflecting the members’ desire for both adventure and exclusivity.
Personal Shopping:
In personal shopping, centi-millionaires continue to seek rare and high-value items. Handbags and watches are top priorities, with Personal Managers from Knightsbridge Circle traveling worldwide to source and deliver these coveted goods. The Hermès Birkin bag, now more sought-after following Jane Birkin’s passing, remains the most requested item. On the men’s side, Patek Philippe and Audemars Piguet watches are leading the trend for 2024. Knightsbridge Circle’s ability to secure such exclusive items underscores their commitment to meeting the unique needs of their affluent clients.
Golf:
Golf remains a significant investment for Knightsbridge Circle’s members. The sport is not only a popular hobby but also a marker of status. Members frequently request access to prestigious courses like the Old Course at St. Andrews, Shinnecock Hills, National Golf Links of America, Friar’s Head, Maidstone, and the ultra-exclusive Sebonack Golf Club. Recently, arrangements have been made for members to play at Augusta National, a course accessible only to former champions and select individuals. This access highlights the level of exclusivity and prestige that Knightsbridge Circle provides.
Yachting:
Yachting continues to be a major area of expenditure, with members chartering yachts for both winter and summer seasons. The Caribbean is a popular choice for winter, while Europe is favored for summer. However, in 2024, there is a growing trend for extended and experiential yacht charters. Requests include voyages to the Arctic Circle and Northern Europe’s fjords, reflecting a desire for unique and immersive experiences. The focus on building relationships with yacht crews and the familiarity with vessels add a personalized touch to these high-end experiences.
Jewellery:
Jewellery is the second-largest investment for Knightsbridge Circle members after travel. There is a particular interest in coloured gemstones—blues, yellows, and greens—with Cartier emerging as the preferred brand for pre-made pieces. Recent reports include the acquisition of a rare Cartier necklace from Bangkok, showcasing Knightsbridge Circle’s dedication to meeting their clients’ intricate demands.
Knightsbridge Circle’s commitment to trust, exclusivity, and influence ensures that its members receive unparalleled access to the world’s most luxurious experiences. The concierge club continues to set the benchmark for high-end lifestyle management, offering bespoke services that cater to the most discerning clientele.
