ART, a leading Italian innovator in connected infotainment solutions, is making its debut at the Consumer Electronics Show (CES) in Las Vegas, presenting its latest advancements in digital cockpit and infotainment systems. Known for delivering state-of-the-art solutions for luxury sports cars, ART is now bringing its expertise to the motorcycle and agricultural machinery sectors. With a strong commitment to innovation and cutting-edge design, the company is poised to showcase a range of groundbreaking technologies at Booth 35-111 at the Venetian Expo.
Showcasing the Future of Infotainment
ART is providing visitors with an exclusive look at its latest fully integrated and connected infotainment systems. The centrepiece of its exhibit is the ART Digital Cockpit, a full-scale 1:1 digital cockpit demonstrator that highlights the company’s technological expertise. Designed to improve driver engagement, vehicle efficiency, and digital interaction, the system features high-resolution displays, intuitive user interfaces, and seamless connectivity to enhance the driving experience.
The company is also unveiling the ART Motodemo Desktop, a system designed specifically for motorcycle enthusiasts. At its core is ClusterX, a next-generation digital cockpit for motorcycles, offering a customisable interface, high-performance multimedia processors, and an adaptive display system that enhances visibility in various lighting conditions.
Cutting-Edge Software Solutions
Beyond hardware, ART is also introducing iSDK, a revolutionary software framework designed to accelerate time-to-market for infotainment systems. The software is hardware-independent, making it compatible with a wide range of devices. It is particularly beneficial for automotive, motorcycle, and trucking industries, offering increased efficiency, improved safety, and enhanced user experience.
Another key highlight is the V-Cockpit Tool, an innovative platform that enables rapid prototyping and simulation of real-world driving scenarios using virtual reality (VR). CES attendees will have the opportunity to experience first-hand how VR integration enhances design development and optimises user interface interactions.
Advancing Technology for the Agricultural Sector
ART’s expertise in automotive infotainment is now being applied to agricultural machinery. By adapting its advanced connected solutions, the company is developing next-generation digital interfaces and infotainment systems tailored for modern farming vehicles. These technologies are designed to enhance operational efficiency, ensure seamless data integration, and provide real-time monitoring capabilities for agricultural professionals.
Reinforcing Leadership in Innovation
ART’s participation at CES underscores its commitment to advancing the future of mobility. The company continues to push technological boundaries, offering next-generation solutions across various industries, including automotive, motorcycles, trucks, and agriculture.
“Our debut at CES marks a significant milestone for ART,” said a company spokesperson. “We are excited to showcase our latest digital cockpit and infotainment innovations that will revolutionise user experiences across multiple industries.”
A Fast-Growing Company with Global Reach
ART’s client portfolio includes some of the most prestigious luxury and supersport vehicle manufacturers in the world. With approximately 300 employees, the company operates from its headquarters in Passignano sul Trasimeno, Italy, with additional offices in Modena, Turin, and Berlin, Germany.
By participating in CES, ART strengthens its position as a leader in connected infotainment and digital cockpit solutions, bringing its vision for the future of smart mobility to a global stage.
