A recent study by emlyon business school and Toulouse School of Management reveals that consumers find it increasingly difficult to tell whether product reviews are written by humans or artificial intelligence, such as ChatGPT. The findings highlight the growing role of generative AI in marketing and raise important questions about the effectiveness and authenticity of AI-generated content. AI-Generated Reviews: More Positive, But Less Detailed According to the research, AI-generated reviews are often more overwhelmingly positive compared to their human-written counterparts. However, these reviews are typically less detailed and more likely to contain inaccuracies. This pattern suggests that while AI is…
Author: Sam Allcock
The UK aesthetics industry is undergoing rapid change, and new research has shed light on the trends that are set to shape the market in 2025. The newly published State of UK Aesthetics report provides an in-depth analysis of the sector’s challenges, opportunities, and emerging trends, offering crucial insights for clinics as they prepare for the future. Key Insights for the Future This 80-page report, released by Tilious, a leading SEO and PPC agency, presents a detailed look at what’s driving the UK aesthetics market. Drawing on a wealth of search data, including keyword analysis and patient search behaviour, the…
Harry Oldfield’s connection to Norfolk runs deep. As a young boy, he spent many school holidays visiting his aunty in Hunstanton, never imagining that over three decades later, he would settle in the area and establish his very own business. Today, his vision has come to life with the launch of Cheshire and Oldfield, a high-quality bed specialist that has quickly captured the attention of locals and visitors alike. Founded in October 2023, Cheshire and Oldfield honours the legacy of Harry’s great aunt, Sylvia Cheshire, and his great-grandmother, Ivy May. The store, located in St Nicholas’ Court, Dersingham, offers an…
The 8th INFLOW Global Summit 2024 brought 60 influencers from 30 countries to Istanbul, showcasing Türkiye’s growing reputation as a hub for digital innovation and cultural dialogue. Sponsored by Turkish Airlines, the summit celebrated Istanbul’s rich cultural heritage and contemporary appeal. From 1–4 December, influencers with a collective following of over 250 million took part in the event. The gathering, supported by Turkish Airlines, reinforced Türkiye’s leadership in influencer marketing and its role in driving innovation and knowledge-sharing within the global digital community. With 74.41 million internet users, 57.50 million social media users, and 80.69 million cellular connections in early…
What makes live betting so popular? Customers of the best online bookmakers think it’s more fun than pre-game betting because odds and lines can change quickly depending on how the game goes. However, if you don’t know the necessary tips and tricks, efficient live betting isn’t easy. Check out arguably the biggest mistakes a punter can make while betting live! Betting on events you know little about ‘No knowledge, no wager’ is the rule of thumb in betting in general and live betting in particular. Experienced punters know how vital it is to pick events and markets where they boast…
A groundbreaking study of over 100,000 singles has uncovered a fascinating connection between their favorite music genres and the qualities they prioritize in a partner. The findings, unveiled by SALT’s 2024 Music and Attraction Survey, offer unprecedented insights into how musical tastes reflect personal values and what your playlist truly reveals about your personality. Musical Preferences and Core Values The study highlights that music lovers across different genres tend to value distinct attributes in a partner. Fans of indie music, for example, prioritize a sense of humor, while K-Pop enthusiasts place faithfulness at the top of their list. This correlation…
The care industry offers deeply rewarding career opportunities for individuals who have a passion for helping others. Whether you’re seeking your first role or looking to advance your career, preparation is the key to success when interviewing for positions in this field. Employers in care-related roles seek candidates who not only possess the right qualifications but also demonstrate compassion, reliability, and strong communication skills. Understanding the Role Before stepping into an interview, it’s essential to have a clear understanding of what being a care assistant entails. This role requires a mix of practical skills and emotional intelligence. Care assistants often…
Renting a viola is similar to borrowing a friend’s valuable item; you want to use it but don’t want to ruin it, right? Don’t worry if this is new to you! It’s easier than you might imagine. Here’s a guide to help you navigate viola rentals so you can focus on playing your first tune (or at least getting that first note right). The Process of Renting a Viola Choosing the Right Rental Provider: Finding the right rental provider is like picking a good coffee shop—you want quality, consistency, and no funny business. Check reviews, ask your teacher, or pop…
Divorce-Online.co.uk has conducted a revealing survey into the world of dating after divorce, exploring emotional readiness, dating app usage, and the challenges faced by individuals stepping back into the dating pool. With responses from 200 recently divorced participants, this study offers invaluable insights into how divorcees approach modern dating, from timelines to emotional obstacles. Diverse Readiness Timelines One of the key takeaways from the survey is the varied timeline for when individuals feel prepared to date again: Interestingly, 32.2% of respondents have not yet re-entered the dating world, highlighting a significant portion of individuals who are still focusing on emotional…
Revolutionising Fitness in London KARVE, London’s most sought-after Pilates studio, is excited to announce the opening of its second location in the heart of Chelsea. Renowned for its transformative workouts and cutting-edge Transformer Pilates method, KARVE offers an unrivalled fitness experience tailored to sculpt the body, calm the mind, and foster a lifestyle of balance and wellness. This expansion underscores KARVE’s commitment to redefining the fitness industry in London. The studio’s innovative approach merges slow, deliberate movements with energising music to create a workout that is as enjoyable as it is effective. A Celebrity-Approved Fitness Revolution With a growing reputation…