Bioré UV, Japan’s leading suncare brand, has unveiled an exciting global partnership with K-pop sensation Stray Kids for its latest campaign, “SUNLIGHT IS YOUR SPOTLIGHT.” This collaboration is set to redefine sun protection by inspiring individuals worldwide to embrace outdoor activities with confidence, backed by Bioré UV’s advanced, lightweight sunscreen formulations.
Launching in April 2025, the campaign will roll out across more than 15 countries, including Japan, the United Kingdom, the United States, Indonesia, and Thailand. Stray Kids’ involvement brings fresh energy to the brand, encouraging a new generation of sun care-conscious individuals to protect their skin while enjoying time in the sun.
Stray Kids: A Global Powerhouse in Music and Influence
Stray Kids have rapidly become one of the most influential acts in the global music industry, amassing over 31 million followers on Instagram. Known for their bold creativity and passionate performances, the group’s members have captured the hearts of fans worldwide. This partnership extends their influence beyond music, reinforcing the importance of daily sun protection as part of a healthy lifestyle.
“We are beyond excited to work with Bioré UV on this campaign,” said Stray Kids. “The sun is a source of energy and inspiration, and we want to show that with the right protection, you can embrace every spotlight life puts you in.”
The campaign will feature exclusive visuals, video messages, and an anthem film, reinforcing the idea that proper sun protection should be effortless, enjoyable, and empowering.
Innovative Sun Protection for Every Lifestyle
Bioré UV has been at the forefront of sunscreen innovation, offering a diverse range of lightweight, non-greasy, and highly effective products suitable for different skin types and activities. Whether for everyday wear, sports, or travel, the brand’s formulations provide superior UV protection without the heavy feel of traditional sunscreens.
“Our mission is to encourage people to embrace the sun with confidence,” said Mitsutoshi Kamiya, Vice President of Health Beauty Care – Asia (International) Business at Kao Corporation. “Stray Kids are a perfect match for our campaign. Their relentless drive and dedication reflect the spirit of our brand, which is about empowering individuals to shine in their own way.”
Bioré UV is a key pillar of Kao’s Global Sharp Top Strategy, which focuses on delivering premium, high-value products in major markets. This campaign further strengthens the brand’s presence, particularly in Western markets such as the United Kingdom and the United States, where awareness of Japanese skincare innovations continues to grow.
Campaign Rollout and What to Expect
The “SUNLIGHT IS YOUR SPOTLIGHT” campaign will include:
- A global anthem film featuring Stray Kids
- Behind-the-scenes content highlighting their sun care routines
- Exclusive visuals across social media and in-store promotions
- Exciting giveaways and fan interactions
With this campaign, Bioré UV hopes to make high-quality sun protection an everyday essential for people of all ages. The brand’s innovative formulas cater to diverse needs, ensuring users can step into the sun with confidence and stay protected throughout the day.
The campaign will officially launch in April 2025, with further updates shared on Bioré UV’s social media platforms and retail partners worldwide.
For those eager to experience the benefits of Bioré UV’s latest formulations, the products will be available at major retailers in participating countries.
