VitrA Tiles, a prominent brand within the Eczacıbaşı Tiles Group, has won a 2025 Red Dot Design Award for its CementEra series. A highlight of its 2025 collection, the series was recognised in the ‘Product Design’ category for both its aesthetic and practical strengths. The Red Dot Awards are globally renowned for celebrating superior design.
Minimalism rooted in urban elegance
With its modern take on concrete, CementEra delivers sleek, refined surfaces that enhance contemporary interiors. Available in four coordinated colours—light greige, dark greige, light grey, and dark grey—the series exudes quiet sophistication.
Two decorative tile designs further elevate the range with stylistic continuity. Sized at 120×280, 120×120, 60×120, and 60×60 cm, the tiles provide flexible solutions for interior architecture. A 120×120 cm mix decor option introduces graceful lines and a glossy touch, made possible through an advanced surface printing technique.
An award conferred by global design leaders
Since 1955, the Red Dot Design Award has spotlighted world-class products. In 2025, 43 independent designers from 21 nations reviewed thousands of submissions from over 60 countries. CementEra earned its place among the winners for its distinguished design language.
