CES 2024, the world’s premier technology platform, has officially kicked off, welcoming over 4,000 exhibiting companies from around the globe. The event is set to draw up to 130,000 attendees and media, who will witness the latest advancements in artificial intelligence (AI), sustainability, and mobility. Notably, a record number of startups are showcasing groundbreaking technology at Eureka Park®, highlighting the event’s role as a launchpad for transformative ideas.
CES 2024: A Hub of Innovation
Media coverage of CES 2024 has surged even before the official start, with AI, entertainment and office hardware, gaming, and e-sports emerging as the most discussed topics. This year’s event underscores how CES serves as a catalyst for viral tech innovations, including advancements in display technology, smart home solutions, and assistive tech. Unexpected partnerships and enterprise solutions are also making headlines.
Gary Shapiro, President and CEO of the Consumer Technology Association® (CTA), expressed excitement about the event: “At CES 2024, we’re thrilled to bring together exhibitors, attendees, and media to showcase and conceptualize the technology of tomorrow. CES is the premier venue for fostering B2B and B2C connections, bridging business and policy.”
Keynote Highlights
Siemens President and CEO Roland Busch delivered a forward-looking keynote, unveiling Siemens’ new initiatives in AI and immersive engineering aimed at revolutionizing the industrial metaverse. Siemens’ collaborations with AWS, Blendhub, Red Bull Racing, Sony, and Unlimited Tomorrow highlight its commitment to merging real and digital worlds to advance innovation.
In a landmark first-ever beauty keynote, L’Oréal Groupe CEO Nicolas Hieronimus introduced the CES 2024 Innovation Award-winning AirLight Pro. Developed in collaboration with Zuvi, this technology meets various hair care needs while significantly reducing its environmental footprint. L’Oréal’s Colorsonic hair coloring product, presented alongside Eva Longoria, showcases the company’s strategic focus on personalized and sustainable beauty solutions.
Media Days and Hot Products
CES Media Days, held on January 7 and 8 at Mandalay Bay, showcased 23 press conferences from prominent global brands. Notable announcements came from Abbott, Bosch, Hyundai, LG Electronics, Samsung, Sony, and Volkswagen, with over 60% of news coverage originating from international outlets.
Unveiled Las Vegas, a preview event, highlighted innovative products such as Caterpillar’s zero-emission underground loader, NOWATCH wellness wearable, Sevvy Smart Cooker, and Xpeng AEROHT’s flying car. Other standout innovations include Verge Motorcycle’s TS Ultra electric motorcycles, Palmplug’s Theraplay virtual reality game, and XREAL’s Air 2 Ultra augmented reality sunglasses.
Emerging Tech Trends
CTA’s Brian Comiskey and Jessica Boothe presented 2024’s top tech trends, emphasizing how AI, sustainability, and inclusive tech design are shaping the future of mobility, digital health, content, gaming, and agrifood tech. The rise of Gen Z, especially in emerging markets, is driving these trends, leading to more intelligent, sustainable, and inclusive technological advancements.
New Initiatives
Alongside over 250 conference sessions and the Innovation Policy Summit, CTA introduced the Consumer Technology Circularity Initiative (CTCI). This groundbreaking voluntary initiative aims to reduce waste, enhance recycling, and minimize the environmental impact of consumer electronics. Founding partners of the initiative include Lenovo, LG Electronics, Panasonic, Samsung, and Sony Electronics.
