Chipotle Mexican Grill UK has announced an exciting collaboration with Strava, the app designed for active individuals, to celebrate health and fitness this year. The new partnership introduces Chipotle’s first international Strava segment challenge, where participants can compete for free Lifestyle Bowls for a year, plus free Chipotle for their entire city. This initiative brings together Chipotle’s community of runners, walkers, and wheelchair users in 25 cities across Europe and North America, including London.
London Joins the Chipotle x Strava Challenge
Chipotle and Strava are offering Londoners the chance to compete in a thrilling challenge, starting today until 31 January 2025. The Strava segment challenge, located at 101-103 Baker St, London W1U 6LN, invites participants to complete the segment multiple times to achieve the title of “Local Legend” (LCL). The person who completes the segment the most times will win a year’s worth of free Lifestyle Bowls.
This initiative allows participants to run, walk, or use a wheelchair to complete the segment, making it accessible to a wider audience. The event is part of Chipotle’s effort to encourage healthier, active lifestyles and is aimed at engaging the running and fitness communities in London.
Encouraging Healthy Eating Post-Workout
Chipotle’s collaboration with Strava is designed to promote healthy habits through competitive fun. A recent Chipotle survey found that nearly 70% of its runner customers are likely to enjoy a Chipotle meal after training for a race, making it a perfect post-workout recovery option. The challenge invites participants to embrace Chipotle’s real, nourishing food and engage with a growing community of fitness enthusiasts.
“We’re thrilled to bring this competition to the UK after a successful launch in the U.S. last year,” said Anat Davidzon, Managing Director, International for Chipotle. “Our fans in London have been asking for a challenge like this, and we’re excited to make it a reality.”
Compete for City-Wide Glory
London’s segment will be part of a larger, city-wide competition where participants can help their city win the Buy One, Get One Free (BOGOF) entrée offer. The city that collectively covers the most miles in the segment will earn the reward for all its residents, redeemable at Chipotle locations on a future date.
Progress across all participating cities will be displayed on the Chipotle x Strava: The City Challenge heatmap, which offers daily updates on how each city is performing. This is the first-ever competition where Strava segments will be directly pitted against each other as part of a brand-driven challenge.
Chipotle’s New 2025 Menu: Lifestyle Bowls & Supergreens Salad Mix
In line with the challenge, Chipotle is launching a fresh range of Lifestyle Bowls, designed to meet various dietary preferences and health goals. Starting tomorrow, customers can enjoy a new selection of bowls catering to keto, paleo, gluten-free, vegan, and other healthy lifestyles.
Chipotle is also rolling out a new Supergreens Salad Mix, combining hand-cut romaine, antioxidant-rich baby kale, and crisp baby spinach. This new base will replace the previous romaine-only option, offering a more nutrient-packed salad option.
“Lifestyle Bowls reflect our dedication to offering healthy, convenient meal options,” stated Nevielle Panthaky, Vice President of Culinary at Chipotle. We’re excited to introduce our new Supergreens salad blend, making our bowls even more nourishing for our guests.
The New 2025 Lifestyle Bowls:
- Balanced Macros Bowl: Featuring light white rice, black beans, chicken, fajita vegetables, fresh tomato salsa, guacamole, and extra romaine lettuce.
- Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guacamole
- Wholesome Bowl (Whole30® compatible): Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guacamole
- Keto Salad Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, Cheese
- High Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
- Plant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guacamole
- Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream
These digital-exclusive bowls can be ordered directly via the Chipotle UK app, giving guests a convenient way to enjoy healthy meals at their fingertips.
How to Participate
To join the competition and start tracking your progress, download the Chipotle UK app to access the Strava segment in your city. Whether you’re running, walking, or rolling, this is your chance to earn rewards while staying active and healthy in 2025.
