Native AI Marks Industry Milestone
DataFeedWatch by Cart.com, a leading solution for managing and optimising product feeds, has set a new industry standard with the introduction of native AI within its feed marketing engine. This major advancement marks a significant leap forward for both the company and the feed management industry.
Enhancing Campaign Performance with AI
Optimised data feeds have long been recognised for improving shopping campaign performance. Now, DataFeedWatch’s integration of AI allows marketers to enhance their return on ad spend (ROAS) for paid search and social media campaigns more efficiently and effectively.
A Vision Realised
Jacques van der Wilt, General Manager of Feed Marketing at DataFeedWatch by Cart.com, stated, “Our aim has consistently been to streamline the process of generating highly effective feeds with minimal effort. The feed is crucial for any successful advertising campaign, yet digital marketers often struggle with the time and resources needed to perfect it. With AI embedded in our feed engine, optimised feeds can now be generated with just a few clicks.”
AI vs. Outsourced Solutions
While some feed management solutions rely on external chatbots like ChatGPT for AI optimisation, requiring additional effort and cost from marketers, DataFeedWatch’s AI leverages over a decade of expertise in product feed optimisation. This approach delivers proven data structures tailored to specific industries and verticals, offering substantial time and cost savings. Notably, this AI feature is included in all DataFeedWatch subscriptions at no extra cost.
Transformative Impact
“This development is a game changer for our industry,” van der Wilt added. “We are incredibly proud to be the first to offer high-quality, AI-powered feeds. Our team has worked diligently to bring this innovation to fruition, and we are confident it will significantly enhance advertising campaign outcomes. We encourage everyone in the PPC space to experience the future of product feed management with us.”
How It Works
DataFeedWatch now offers AI-optimised feeds for Google and Facebook in English, with plans to expand to additional channels and languages. Key features include:
- Automated Data Mapping: AI automates the mapping of product feeds to correct formats for channels like Google Shopping, previously requiring manual input and complex rules.
- Optimised Titles and Descriptions: The AI engine creates keyword-rich product titles and descriptions based on best practices for 200 product types, though marketers retain full control over the content.
- Filling Missing Data: AI identifies and fills in missing attributes such as size and colour automatically.
- One-Click Category Optimisation: With AI, products can be categorised into Google’s extensive taxonomy list of over 6,000 categories with ease.
Meeting Industry Demands
The State of PPC Global Report 2024 revealed that AI was the top request from PPC specialists for feed management solutions. DataFeedWatch by Cart.com has addressed this demand by integrating AI into their platform at no additional cost to customers.
User Testimonials
Jonatan Johansson, CEO at digital agency Est Populo, commented, “As an online marketing agency, we manage numerous tasks and our clients expect exceptional results. DataFeedWatch’s native AI enables us to achieve these results more quickly, freeing up time for other priorities. The embedded AI transforms scattered product data into a finished feed effortlessly, eliminating the need for hours spent on title optimisation and data retrieval across multiple categories. This solution is ideal for us.”