Exness, a prominent global brokerage firm known for its multi-asset trading capabilities, proudly showcased its new role as LALIGA’s Official Regional Partner for Latin America at a vibrant event held this past weekend. The gathering attracted numerous passionate football and trading enthusiasts, highlighting an exciting convergence of the sports and financial worlds.
Event Overview
The event marked a significant commitment by Exness to connect with Latin American audiences through the beloved sport of football. Hosted by the charismatic Andrea Sola, a well-known television personality and sports presenter, the celebration was a delight for football fans, featuring a special appearance by legendary footballer Maxi Rodríguez. Rodríguez, who enjoyed a distinguished career with clubs such as Atlético Madrid, Liverpool, and Espanyol, also proudly represented Argentina on the international stage, earning 57 caps and scoring 16 goals.
Leadership Insights
Exness’s Chief Marketing Officer, Alfonso Cardalda, captivated the audience with a heartfelt speech about his enthusiasm for LALIGA and its cultural significance in Latin America. He expressed a desire to deepen the relationship between Exness and LALIGA, resonating with attendees from various sectors, including influential local figures such as Nicolas Palacios, Wayo Castellanos, and Patricio Madrazo. Javier Gurrea-Nozaleda, LALIGA’s Partnership and Licensing Director, also shared his excitement for the partnership, emphasizing its potential for mutual growth.
In his address, Cardalda remarked, “This event has solidified an important partnership between Exness and LALIGA, serving as a vital milestone in connecting those who are passionate about trading and football. We are thankful for the fantastic turnout and look forward to continuing our journey with LALIGA for another exciting season.”
Gurrea-Nozaleda added, “Our alliance with Exness fulfills one of LALIGA’s key objectives in the region: collaborating with reputable companies to create impactful synergies. Together, we will offer unique experiences that allow fans across Latin America to immerse themselves in the excitement of our league.”
Engagement Activities
Following an informative press conference attended by various media outlets across Latin America, participants enjoyed networking opportunities, autograph sessions, and interactive football-themed activities. The highlight of the day was a large-screen live viewing of EL DERBI, the much-anticipated clash between Madrid’s leading teams, Atlético and Real Madrid. Andrea Sola and Maxi Rodríguez provided insightful commentary during half-time, adding to the excitement of the match.
Community Commitment
Exness’s partnership with LALIGA is set to go beyond this event, with plans to introduce a variety of initiatives aimed at strengthening community ties. These may include local football tournaments, educational programmes, and special events designed to bring together fans and traders. Exness is committed to using its collaboration with LALIGA to inspire future generations of traders, underscoring the pivotal role of sports in fostering strong community connections.
Conclusion
The partnership with LALIGA significantly elevates Exness’s brand profile and reputation as it embarks on strategic initiatives in the Latin American market. As the Official Regional Partner, Exness aims to integrate more deeply into the local community while fostering valuable brand associations. Traders in the region can anticipate many exciting experiences involving LALIGA teams, current players, and football legends.
