FDI World Dental Federation launches a global campaign for World Oral Health Day 2025, promoting oral health’s impact on mental well-being through music.
A Fresh Approach to Oral Health Awareness
The FDI World Dental Federation (FDI) is taking an innovative approach to raise awareness for World Oral Health Day (WOHD) 2025, launching a lively new song to educate people on the connection between oral health and mental well-being. Now available on all major streaming platforms, the song encourages global participation, inviting people to sing along and advocate for better oral care.
Continuing its three-year campaign theme, “A Happy Mouth Is…”, FDI shifts its focus in 2025 from the mouth-body connection to the mouth-mind connection. This year’s message, encapsulated in the tagline “A Happy Mouth Is a Happy Mind,” highlights how a healthy mouth contributes to greater self-esteem, enhanced confidence, and an improved quality of life.
The Power of Music in Driving Change
At the core of this year’s campaign is an engaging WOHD anthem and an accompanying video, featuring Toothie, FDI’s popular oral health mascot. The song is more than just entertainment—it serves as a rallying call for individuals, communities, and policymakers to prioritise oral health as a key factor in overall well-being.
“Oral health is a fundamental human right, yet for millions of people, accessing even basic dental care remains a challenge,” says FDI President Dr Greg Chadwick. “Although significant progress has been made, oral health disparities continue to affect vulnerable communities worldwide. Many people still face barriers to receiving the care they need, increasing their risk of preventable dental conditions. As oral health is a crucial pillar of universal health coverage, FDI continues to advocate for inclusive policies that ensure better access to care for all.”
Global Partnerships to Drive Lasting Impact
WOHD serves as a powerful platform to unite voices in demanding action from governments and healthcare leaders. To amplify its reach, FDI has partnered with Haleon, Dentsply Sirona, Solventum, and Smile Train, ensuring that the campaign message extends across different regions and communities.
“This campaign is not just about spreading awareness but also about encouraging meaningful action,” continues Dr Chadwick. By working together, we can lessen the worldwide impact of oral diseases and equip individuals with the knowledge and resources to manage their oral health effectively.
Real Stories That Inspire Change
This year, FDI is launching a Call for Stories, inviting individuals and communities to share personal experiences about how oral health has transformed their lives. By showcasing these testimonials, the organisation aims to highlight the real-world impact of proper dental care and encourage others to prioritise their oral health.
“By amplifying real voices, we aim to inspire action and drive long-term change,” says Dr Anna Lella, Chair of the WOHD Working Group. “When people see how oral health has made a difference in others’ lives, they are more likely to take proactive steps in their own dental care.”
Join the Movement: Share, Engage, and Advocate
FDI encourages individuals and organisations to share the song, spread the message, and participate in the campaign by raising awareness of the link between oral health and mental well-being.
This World Oral Health Day, let’s take action together and create a world where everyone can enjoy a happy, healthy mouth and mind.
