Global fashion retailer Claire’s is continuing to solidify its presence in the beauty industry with the debut of C by Claire’s, an exclusive collection of fragrances and body care products designed to empower Gen Zalpha consumers. Building upon the brand’s success in the body care category, this new line offers consumers even more ways to feel confident and self-expressed through bespoke scents and high-quality products.
The C by Claire’s collection features a wide range of body care and fragrance essentials, catering to the growing demand for self-care routines that boost confidence and well-being. The collection includes:
- Foaming moisturisers
- Bath and body scrubs
- Hair and body mists
- Signature fragrances
The fragrances themselves are a delightful fusion of luxurious ingredients and are designed to complement the modern sensibilities of Claire’s consumer base. Scents like Cherry Bliss, Cloudberry Fizz, Watermelon Kiss, and Salted Caramel capture the essence of self-expression and individuality. Many of these fragrances align with the rising popularity of gourmand scents, blending sweet, mouth-watering notes with refreshing, vibrant tones. The vibrant packaging of each product reflects the bold and expressive nature of Claire’s brand, resonating strongly with the tastes of Gen Zalpha consumers.
A key highlight of the collection is the launch of Be The Most, Claire’s new signature fragrance. This sophisticated scent combines delicate notes of pistachio, vanilla musk, silky sandalwood, and Italian citrus, creating a fragrance that is perfect for both everyday wear and special occasions. Be The Most embodies the brand’s commitment to self-expression and its dedication to providing consumers with the tools they need to feel empowered in every moment.
“We are always looking for innovative ways to connect with our customers and provide them with products that excite and inspire,” said Meghan Hurley, Vice President of Marketing at Claire’s. Beauty is a passion point for Gen Zalpha, and we’re excited to provide them with another avenue for self-expression through our C by Claire’s collection.
In addition to the launch of C by Claire’s, the brand is rolling out a CGI-driven Christmas campaign across its retail, digital, and social channels. This festive campaign highlights Claire’s as the go-to destination for holiday shopping, including jewellery, toys, tech, and now, beauty. For the holiday season, the collection features gift sets and the 7 Days of Claire’s advent calendar, which offers daily surprises to delight shoppers and enhance the festive spirit.
C by Claire’s marks the latest milestone in Claire’s journey to becoming a full-fledged lifestyle brand for Gen Zalpha. The collection is priced between £12.00 and £25.00, making it accessible to a wide range of consumers. Available now in stores and online at Claires.com, the line will continue to expand with additional products, offering even more ways for consumers to shop and express themselves at Claire’s.
Claire’s continues to push the boundaries of beauty and fashion, with C by Claire’s serving as the perfect intersection of style and self-care. As the brand evolves, it remains committed to offering products that encourage its consumers to feel their best, both inside and out.