Hastee, a leading European provider of Earned Wage Access (EWA) and financial wellbeing solutions, proudly announces its milestone achievement of reaching profitability. This accomplishment highlights Hastee’s commitment to empowering employees with enhanced financial flexibility and control, while also addressing a growing demand for on-demand pay solutions.
Rising Demand for EWA Solutions
Over recent years, the demand for EWA has significantly increased, with top employers recognising its value as a core benefit for attracting, retaining, and engaging staff. These solutions have become a competitive advantage in a job market increasingly defined by the need for innovative employee perks. Hastee’s ability to achieve profitability amid this growing demand underscores its leadership in the financial wellbeing sector.
Hastee’s Journey and Client Base
Since its launch, Hastee has rapidly expanded, now supporting over 350 employer clients across various industries. Notable clients include:
- Hospitality giants: McDonald’s, Domino’s, and Taco Bell.
- Retail leaders: IKEA, Mediamarkt, and DIA.
- Healthcare organisations: Bupa and the NHS.
- Global brands: Unilever, PayPal, Iberia Express, and EY.
Hastee operates in four of Europe’s largest EWA markets—UK, Spain, Ireland, and Portugal—and has established itself as a trusted partner for organisations seeking to improve their employees’ financial resilience. Its acquisition of Typs in 2020 enabled Hastee to integrate multi-language and multi-currency capabilities, creating a platform primed for further international expansion.
The Hastee App: Financial Wellbeing at Its Core
At the heart of Hastee’s offering is its award-winning app, built on three pillars of financial wellbeing:
- Earn: Track earnings and access pay on demand.
- Learn: Receive personalised, bite-sized financial education.
- Grow: Save directly from payroll for better financial planning.
The Hastee app has garnered significant acclaim, boasting a 4.7-star rating on both the Apple App Store and Google Play Store. This makes it one of the most popular financial wellbeing apps available today.
A Sustainable Business Model
CEO Jaime Jimenez expressed pride in Hastee’s achievements: “We are immensely proud to be among the first global EWA providers to reach profitability. Our focus on rapid client growth, combined with disciplined spending, has enabled us to build a sustainable business model that can serve our customers without relying on additional funding.”
Jimenez further emphasised the importance of financial wellbeing, stating, “It’s heartening to see financial health rise to the top of HR agendas. We are honoured to play a role in helping employees improve their financial resilience while supporting our clients in achieving ambitious ESG goals.”
Support from IDC Ventures
Hastee’s success has been bolstered by support from IDC Ventures, a major shareholder. Alejandro Rodriguez, Co-founder and Managing Partner at IDC Ventures, shared, “Hastee’s mission to improve financial wellbeing aligns perfectly with IDC Ventures’ commitment to impactful investments. Their profitability reflects the strength of their model and the growing importance of solutions that empower individuals to take control of their financial health.”
Looking Ahead
Hastee’s profitability is a pivotal milestone in its journey toward transforming workplace benefits. With a strong foundation, an expanding client base, and unwavering support from IDC Ventures, the company is poised to scale its innovative solutions further across Europe and beyond.
