New #NailingLife Campaign Redefines Beauty Routines with a Smarter Manicure Solution
Nails.INC, the innovative beauty brand renowned for pushing the boundaries of nail care, has introduced It’s Topless, a revolutionary 4-in-1 nail polish designed to simplify beauty routines without compromising on quality. Combining a nail treatment, base coat, colour, and top coat in one, this high-performance formula delivers a glossy, salon-quality finish in a single step.
For busy individuals who don’t have time for multiple layers and drying times, It’s Topless provides the ultimate solution—a manicure that looks professional, lasts longer, and requires zero extra effort.
To celebrate this breakthrough, Nails.INC is launching #NailingLife, a bold and empowering campaign that speaks to the real pressures women face while juggling careers, personal lives, and self-care. The campaign highlights the demand for beauty solutions that fit seamlessly into busy lifestyles, helping women achieve stunning nails without adding stress to their day.
The Future of Nail Polish: Fast, Fuss-Free, and Fabulous
Traditional manicures often require multiple steps, from applying a base coat to layering colour and finishing with a top coat. It’s Topless eliminates this process, offering a one-bottle solution that strengthens, protects, and enhances nails in a fraction of the time.
Nails.INC Founder Thea Green expressed her excitement about the launch: “At Nails.INC, we constantly challenge the norm to create beauty products that make life easier. It’s Topless was developed for those who love beautiful nails but don’t want the hassle of a multi-step routine. This launch is about offering convenience without compromise.”
#NailingLife: A Campaign That Reflects Modern Beauty Trends
The #NailingLife campaign takes an honest approach to the realities of modern life, showcasing the expectations and challenges women face every day. Whether in the office, at home, or on the move, the campaign demonstrates how It’s Topless provides an effortless beauty upgrade that keeps up with the pace of life.
Frank Grindrod, Managing Director at 1000heads, the agency behind the campaign, explained the concept: “Women are busier than ever, and the last thing they need is a beauty routine that slows them down. It’s Topless is more than a product, it’s a statement about efficiency and self-care. #NailingLife is about celebrating those who embrace life’s challenges while looking and feeling their best.”
Global Expansion and Availability
It’s Topless is now available across the UK, US, and Canada, expanding Nails.INC’s footprint in major markets. The product is being sold through Superdrug, Walmart, Target, Amazon, and the Nails.INC website, making it accessible to beauty lovers everywhere.
The campaign will roll out through social media, influencer partnerships, and digital content tailored to platforms like TikTok and Instagram. Out-of-home advertising will further amplify the message, ensuring It’s Topless reaches those looking for a smarter, more efficient approach to beauty.
Where to Buy ‘It’s Topless’
Nails.INC’s latest innovation is now available online and in stores. With It’s Topless, achieving a flawless, long-lasting manicure has never been easier. Say goodbye to complicated nail routines this is beauty simplified. This launch marks a new era in beauty innovation, empowering individuals with effortless, time-saving solutions for modern lifestyles.
