Jose Ucar, an internationally renowned communication specialist, has been instrumental in training leaders at SEAT and CUPRA, guiding them to deliver more impactful and memorable public speeches. Based in London, Ucar travels the world, lending his expertise to brands and businesses looking to enhance their communication strategies and ensure their messages resonate with diverse audiences.
In August and early September, Ucar conducted a series of coaching sessions with SEAT and CUPRA’s leadership team in Barcelona. These sessions focused on strengthening public speaking skills, equipping the leaders with tools to enhance their delivery, stage presence, and overall impact. This collaboration marks the fourth time Ucar has worked with SEAT and CUPRA, a partnership that began in 2022.
A Tailored Approach to Leadership Communication
Ucar’s coaching style is highly customised. He explained, “We worked closely on crafting the content of their speeches, ensuring that the messages were clear, impactful, and memorable. I then focused on their delivery, helping each leader find ways to engage their audience through improved body language and effective stage positioning.”
A significant focus of the coaching was on stage dynamics and movement. Ucar worked with the leaders to refine their presence on stage, helping them become more comfortable and confident when addressing their audience. The goal was to empower SEAT and CUPRA’s leadership team to deliver speeches that were not only powerful but also authentic and true to each individual speaker’s style.
Part of the training took place at the venue where SEAT and CUPRA were preparing for their upcoming World Premiere event. Ucar worked on-site with the leadership team during rehearsals, providing hands-on coaching to help them fine-tune their performances in a real-world setting. His guidance ensured that the team’s stage presence matched the significance of the vehicles they were unveiling.
Building on a Successful Partnership
The collaboration between Ucar and SEAT and CUPRA began in 2022, initiated by Cecilia Taieb, Global Director of Communications for SEAT and CUPRA. Taieb saw the need for stronger communication skills among the company’s leadership and sought out Ucar’s expertise to elevate their public speaking abilities.
Taieb remarked, “Each executive who has worked with Jose has shown remarkable improvement in delivering their speeches. His ability to tailor his coaching to each individual, while ensuring they remain authentic, has been invaluable.”
Since that time, Ucar’s coaching has been an integral element in SEAT and CUPRA’s strategy for launching new vehicles. His expertise ensures that the company’s executives can communicate effectively and engage with their audience on a deeper level, helping them to establish a strong emotional connection with their listeners.
A Global Perspective on Communication
Ucar’s approach to communication is shaped by his extensive international experience. His journey began in Sweden when he was 16 years old, and he has since become a leading figure in global communication and leadership. In addition to his work with SEAT and CUPRA, Ucar is a TEDx speaker, author of Global Influence, and a contributor to notable publications like Yahoo Finance, Disrupt Magazine, and LA Weekly.
He said, “It was a pleasure to return to Barcelona and work with such an exceptional leadership team again. My goal is always to help leaders present with confidence and authenticity, ensuring their messages resonate not just intellectually but emotionally with their audiences.”
Ucar’s work is built on three core principles: building trust, adaptive communication, and global leadership. His ability to adapt his coaching style to the needs of each client makes him a valuable asset for organisations looking to strengthen their communication strategies across different cultures and regions.
Expanding Influence Beyond Coaching
Beyond his in-person coaching sessions, Ucar’s influence extends through his writing and public speaking engagements. His contributions to business and leadership publications make him a respected voice in the field of communication, and his TEDx talks have inspired audiences worldwide to communicate with clarity and confidence.
Ucar continues to support leaders globally from his base in London, helping teams and businesses improve their communication and leadership skills. His specialisation in working with multinational organisations allows him to provide valuable insights for businesses operating across diverse cultural and geographical boundaries.
