Backyard and Knowliom, two of Saudi Arabia’s most influential cultural organizations, have announced a landmark collaboration to form a new cultural group under the theme “Two Sides to One Story.” This strategic alliance brings together six prominent companies and twenty renowned brands, marking a significant step in advancing the Kingdom’s cultural sector through a diverse range of experiences, products, and institutional assets.
A Historic Collaboration
The newly formed cultural group represents a pivotal moment in Saudi Arabia’s cultural evolution, aligning closely with the Vision 2030 initiative aimed at enhancing cultural vibrancy and showcasing the Kingdom’s rich heritage on a global stage. By uniting their expertise and resources, Knowliom and Backyard are set to make a profound impact, creating a unified platform that celebrates and promotes Saudi Arabia’s diverse cultural landscape.
Comprehensive Ecosystem
The group will function as a collective of independent entities, each maintaining its unique brand identity while contributing to the overarching mission of cultural enrichment. The focus is on building a robust ecosystem that supports the development of cultural projects, offers comprehensive services to institutions, museums, foundations, and brands, and ensures the preservation and celebration of Saudi Arabia’s cultural legacy.
Enhancing Cultural Vibrancy
Leveraging their profound insight into Saudi Arabia’s cultural heritage, the newly formed group is set to spearhead the nation’s vibrant cultural renaissance. This collaboration is designed to nurture talent, preserve traditions, and drive innovation across the cultural sector. The group’s efforts will contribute significantly to the Kingdom’s cultural scene, providing high-quality experiences and fostering a strong sense of community and identity.
A Major Private Sector Consortium
This unification positions the new cultural group as the largest private sector consortium dedicated to cultural advancement in Saudi Arabia. With four strategic office locations and a dedicated team of over 200 professionals, the group is poised to deliver exceptional cultural experiences and institutional assets. Their work will inspire, educate, and entertain, significantly contributing to the nation’s cultural growth and prosperity.
Looking Ahead
As the group embarks on this transformative journey, it aims to set new standards in the cultural sector, engaging with local and global audiences through innovative projects and collaborative initiatives. The partnership between Knowliom and Backyard is set to leave a lasting legacy, highlighting Saudi Arabia’s commitment to cultural excellence and its role in shaping the future of global cultural landscapes.
The collaboration between Knowliom and Backyard promises to be a cornerstone in Saudi Arabia’s cultural evolution, reinforcing the Kingdom’s position as a leading cultural hub in the region and beyond.
