Mood Media, a global leader in experiential media solutions, has introduced Messaging Copilot, an advanced AI-powered tool designed to transform in-store audio messaging. Integrated within the company’s Harmony Messaging platform, this cutting-edge feature leverages artificial intelligence and professional voice talent, enabling retailers to create high-quality audio messages with unprecedented speed and efficiency.
Revolutionising In-Store Messaging with AI
Traditional in-store audio messaging has long been a time-consuming and resource-heavy process. Retailers have typically had to develop scripts manually, source professional voice talent, and navigate complex production timelines resulting in delays and inconsistencies in brand communication. Mood Media’s Messaging Copilot eliminates these challenges by introducing an AI-driven, two-step workflow.
The system enables retailers to:
- Generate compelling AI-powered scripts, ensuring engaging, brand-aligned messaging.
- Select from a diverse catalogue of professional voice talents, offering multiple accents and tones to reflect brand identity and regional demographics.
By combining artificial intelligence with real human voice recordings, Messaging Copilot ensures messages sound authentic, engaging, and aligned with brand values. Whether used for promotions, store updates, or event announcements, businesses can now create and deploy professional-quality audio messages in minutes rather than days.
Enhancing Customer Engagement Through Smart Audio
Retailers are increasingly harnessing the power of audio and digital technology to enhance in-store experiences and strengthen customer engagement. Recent research by Mood Media reveals that:
- 42% of shoppers interact with in-store video and audio messages.
- 37% of those who engage with these messages make a purchase as a result.
- Two-thirds of consumers enter stores without a fixed shopping list, presenting an opportunity for retailers to influence purchasing decisions through real-time messaging.
With Messaging Copilot, brands can deliver personalised, targeted content that directly addresses their customers, ultimately boosting engagement, sales, and brand loyalty.
Key Features of Messaging Copilot
Mood Media’s latest innovation is equipped with several powerful features, designed to simplify, optimise, and personalise in-store messaging:
- Professional Voice Selection – Access an extensive library of human-recorded voices, offering varied accents and dialects for localised messaging.
- Message Studio – An intuitive interface allowing retailers to edit scripts, adjust voiceovers, and refine messaging in real-time.
- AI-Powered Creativity – Overcome creative barriers with AI-generated message suggestions tailored to different tones and styles.
- Voice Synthesis & Voice Lab – A next-generation AI text-to-speech engine, enabling emotion-based voice customisation to align with brand tone and personality.
A Game-Changer for the Retail Industry
Trey Courtney, Chief Product & Partnerships Officer at Mood Media, underscores the impact of this innovation:
“Whether announcing a promotion, providing essential information, or elevating customer experience, Messaging Copilot makes in-store communication effortless. In today’s fast-moving retail landscape, real-time messaging is crucial. By integrating AI with an easy-to-use interface, we are helping businesses save time, optimise resources, and enhance customer engagement at scale.”
As the retail sector increasingly embraces AI-driven solutions, Mood Media’s Messaging Copilot is poised to redefine in-store communication. By removing barriers of time, cost, and complexity, this platform empowers brands to deliver consistent, engaging, and high-quality messaging with ease.
