Moose Knuckles has unveiled its full Fall/Winter 2024 collection, showcasing the debut of Global Artistic Director Carlos Nazario’s creative vision. This expanded line features a blend of luxury outerwear and accessories that fuse the brand’s functional Canadian heritage with modern, urban flair. Fronted by iconic basketball legend Dennis Rodman, model Amelia Gray, and actor Arthur Chen, the campaign brings a fresh perspective to Moose Knuckles’ signature bold and unapologetic style.
Campaign Highlights
The Talent:
Dennis Rodman, famed for his bold fashion sense and pioneering NBA style, headlines the campaign, marking his return to Moose Knuckles since their initial collaboration in 2019. His fearless attitude and larger-than-life personality align perfectly with the brand’s spirit, showcasing a daring, boundary-breaking ethos.
Amelia Gray, fresh from her nomination for Model of the Year, also makes her return to the Moose Knuckles family. Gray embodies the ideal Moose Knuckles woman, reinforcing the brand’s dedication to individualism and empowered style.
Rising global star Arthur Chen, an acclaimed Chinese actor, adds an international flair to the campaign. Chen’s youthful energy resonates with today’s fashion-forward consumers, amplifying Moose Knuckles’ expanding presence in the global market. Chen’s photography was led by Edwin Zhang, capturing the modern, dynamic edge of the collection.
The Imagery
Shot by renowned photographer Luis Alberto Rodriguez, the campaign features bold, audacious imagery that balances sophistication with Moose Knuckles’ cutting-edge designs. The collection highlights how luxury outerwear can be both functional and stylish, offering a new take on the brand’s well-established heritage. The stunning visuals capture the essence of the collection and emphasize its evolution while staying true to Moose Knuckles’ roots.
Creative Direction
Carlos Nazario, Global Artistic Director for Moose Knuckles, said, “This Fall/Winter 2024 collection embodies everything we’ve envisioned for the brand. It merges functional sophistication with daring, bold fashion choices. Working with Dennis Rodman has been an incredible experience—his fearless approach to both fashion and life encapsulates everything Moose Knuckles represents. With Amelia’s return and the addition of Arthur Chen, we showcase the brand’s versatility, resonating with a diverse and genuine audience.
Strategic Vision
Victor Luis, Chairman of Moose Knuckles, expressed excitement about the full collection’s launch, calling it a pivotal moment for the brand. “Carlos has brilliantly integrated his fashion-forward perspective with our heritage of functional outerwear. The inclusion of Dennis Rodman alongside Amelia Gray showcases our evolution while staying rooted in our identity. This collection not only captures the essence of Moose Knuckles but also broadens its appeal to new audiences.”
Expanding the Brand’s Global Reach
With this new collection, Moose Knuckles continues to expand its influence globally. The addition of Arthur Chen, with his wide appeal across international markets, underscores the brand’s commitment to growing its global footprint. Whether in the streets of Shanghai or the heart of urban North America, Moose Knuckles’ Fall/Winter 2024 collection redefines modern luxury, merging utility with bold, unapologetic style.
Brand’s Evolution
Moose Knuckles’ Fall/Winter 2024 collection exemplifies the brand’s evolution while honoring its rich heritage. Through the collaboration with daring individuals like Dennis Rodman, Amelia Gray, and Arthur Chen, Moose Knuckles continues to push boundaries in fashion, offering a line that appeals to both long-time fans and new, style-conscious consumers. This collection is a testament to the brand’s ability to combine sophistication with functionality, delivering fashion that’s as bold as it is practical.