Kenvue Inc. has announced that its Neutrogena® brand is entering a multi-year collaboration with two of the world’s most prominent dermatologists: Dr. Dhaval Bhanusali, a noted innovator in skincare, and Dr. Muneeb Shah, the most followed dermatologist globally. This partnership aims to elevate dermatological beauty by merging advanced scientific research with consumer-driven skincare solutions.
The collaboration marks a significant step in Neutrogena®’s commitment to combining beauty with clinical efficacy. It strengthens the brand’s position within the dermatology community, building on existing partnerships with global dermatologists actively involved in product development, clinical research, and educational efforts. With this expanded partnership, Neutrogena® aims to fill gaps in the skincare category, promote scientific innovation, and set new industry standards.
Chris Riat, Global Neutrogena® Brand Leader, expressed enthusiasm about the collaboration, stating, We are thrilled to partner with top experts like Dr. Bhanusali and “Dr. Shah, who shares our enthusiasm for progressing dermatological science and crafting impactful product experiences.” This partnership underscores our commitment to science-driven skincare and reinforces our connections with healthcare professionals, retailers, and consumers alike.
Dr. Bhanusali and Dr. Shah bring unique expertise and insights to the partnership. Dr. Bhanusali is a prominent figure in the skincare industry, known for his innovative approach to formulations, While Dr. Shah has become well-known for leveraging social media to make dermatology more accessible and for his understanding of consumer behavior. Together, they are redefining the role of dermatology in skin health and beauty.
As Global Innovation Partners with Neutrogena®, Dr. Bhanusali and Dr. Shah will engage in three primary areas of collaboration:
- Innovation Acceleration: Working with Neutrogena®’s research and development teams to advance clinical science while improving product experiences.
- Consumer Engagement: Building an engaged community of consumers and influencers to foster proactive skincare.
- Dermatologist Collaboration: Exploring new ways to partner with dermatologists, fostering relationships that help develop effective, science-backed skincare solutions.
Dr. Bhanusali remarked, “From the inception of each product to the moment consumers first use it, I am proud to be part of Neutrogena’s journey in shaping the future of beauty. This partnership represents a significant shift in skincare, where brands actively lean into science to better serve patients and consumers everywhere.”
Echoing this sentiment, Dr. Shah remarked, ‘At the heart of Neutrogena’s identity is dermatologist-led innovation, and I am thrilled to contribute to their mission of developing next-generation skincare solutions.’ Together, we aim to reinforce Neutrogena’s commitment to dermatologists and patients, helping to shape the future of science-backed beauty.”
This collaboration highlights Neutrogena®’s dedication to scientific advancements in skincare and reflects its mission to blend clinical science with consumer-centric solutions. By working with leading dermatologists, the brand is positioned to further its reputation as a trusted name in skincare, offering products that are not only effective but also developed with scientific integrity and dermatological expertise.
The partnership is set to launch at an upcoming industry event, where both Dr. Bhanusali and Dr. Shah will engage with skincare enthusiasts, share their insights, and showcase the innovative products resulting from this groundbreaking collaboration.