Recognition Highlights Persistent’s Growth and Strategic Focus on Innovation
Persistent Systems a global leader in Digital Engineering and Enterprise Modernization, has been acknowledged as the fastest-growing IT services brand in the prestigious 2024 Brand Finance India 100 report. This recognition positions Persistent as the 9th most valuable IT services brand, with a brand value of $609 million and a brand strength score of 72.39/100, earning an AA brand rating. Since 2020, the Company’s brand value has skyrocketed by 327%, with a 36% increase in its brand strength index, the highest among India’s top 10 IT services brands.
Comprehensive Evaluation by Brand Finance
Brand Finance is renowned as the world’s leading brand valuation consultancy. Its rigorous brand strength framework assesses brands across three critical pillars:
- Brand Investment: Evaluating growth initiatives.
- Brand Equity: Understanding stakeholder perceptions.
- Brand Performance: Measuring market share and demand fulfillment.
By excelling in these categories, Persistent achieved an impressive 3.9-point increase in brand strength over the past year, outperforming its competitors. This achievement underscores the effectiveness of its strategic investments and strong business performance. It also reflects Persistent’s dedication to delivering innovative solutions tailored to client needs while maintaining exceptional standards of service and quality.
Sustained Growth and Market Positioning
Persistent’s ongoing growth momentum stems from its ability to anticipate client needs and deliver customised, innovative solutions that address specific business challenges. The Company has celebrated 17 consecutive quarters of revenue growth, reporting $328.2 million in revenue for Q1 FY25, marking 5.6% quarter-on-quarter and 16.0% year-on-year growth. This remarkable performance is a testament to its resilience and preparedness for the future.
In addition to enhancing brand value, this accolade highlights Persistent’s robust market positioning and strong relationships with stakeholders. This also reinforces Persistent’s leadership and growing value in the highly competitive IT services sector. Last year, the Company was recognised as the fastest-growing brand in terms of brand value among the top 10 Indian IT services brands.
Insights from Leadership
Gurvinder Sahni, Chief Marketing Officer of Persistent, stated, “We are honoured to be recognised as the fastest-growing IT services brand in India by Brand Finance, with extraordinary 327% growth in brand value. This acknowledgment underscores our commitment to positioning Persistent as a leader in AI and emerging technologies.”
He continued, “Our success is driven by continuous innovation, a steadfast commitment to quality, and a deep understanding of our clients’ needs.” Strategic marketing investments, coupled with high social media engagement and trust from all our stakeholders, have enhanced our brand visibility and recall.
David Haigh, Chairman and CEO of Brand Finance, remarked, “Persistent has made significant strides in brand building in recent years. According to the 2024 India 100 report, Persistent has emerged as the fastest-growing IT services brand among the top 10, demonstrating a remarkable 36% growth rate since 2020. The Company consistently ranks high in employee equity, showcasing its people-centric culture, and excels in key areas such as revenue growth, service delivery perception, and brand-building.
As Persistent continues to navigate the rapidly evolving digital landscape, this recognition serves as a powerful motivator to maintain its commitment to innovation and excellence in the IT services industry.
