Cranfield University is proud to announce its groundbreaking collaboration with Dr. Grant Van Ulbrich, founder of Scared So What Ltd (SSW), through a prestigious visiting fellowship. This collaboration, which kicks off in December 2024, will see SSW’s revolutionary Personal Change Management (PCM) model and its associated technology integrated into Cranfield’s Master’s programmes, marking a historic moment in leadership and change management education.
First Time at University Level
The partnership will introduce SSW’s PCM model at the university level for the first time, setting a new benchmark for academic excellence in leadership and transformation. Through this innovative model, Cranfield aims to prepare future leaders for the complex global challenges and rapid changes of the modern world.
The Visionary Behind SSW PCM
Dr. Van Ulbrich, an award-winning author, TEDx speaker, and sales transformation coach, is the brains behind the SSW PCM model. His approach to personal change has gained widespread recognition for its ability to help individuals and organisations navigate change with clarity and confidence. His model has already been applied globally across various sectors, empowering leaders to align their personal growth with broader organisational goals.
Dr. Van Ulbrich’s Perspective on the Fellowship
Commenting on the fellowship, Dr. Van Ulbrich said, “Personal change is the foundation of effective leadership and organisational change. The SSW PCM model equips individuals with the tools they need to navigate their own transformation journeys, fostering resilience and adaptability in the process. I am honoured to bring this model to Cranfield University, a leader in executive education, and help shape the next generation of leaders.”
Transforming Sales and Leadership
The SSW PCM, highlighted in Dr. Van Ulbrich’s influential book Transforming Sales Management: Lead Sales Teams Through Change and his TEDx talk, How Can You Manage Personal Change, has already revolutionised industries by aligning personal growth with organisational goals. This partnership allows Cranfield students to gain exclusive access to SSW’s proprietary tools, bridging the gap between theory and practice in leadership and change management.
Andrew Hough’s Perspective on the Collaboration
Andrew Hough from Cranfield University expressed his excitement about the initiative: “At Cranfield, we’ve always embraced innovation in education. By incorporating Dr. Van Ulbrich’s PCM model into our programmes, we offer our students a unique opportunity to master the dynamics of personal and organisational transformation. This collaboration exemplifies our commitment to providing real-world solutions.”
Dr. Van Ulbrich’s Distinguished Career
Dr. Van Ulbrich’s career spans over two decades, including transformative work in the cruise industry and service as a U.S. Navy veteran. His leadership has earned recognition from global platforms such as Forbes, MSN, and The Guardian. As a Fellow of Cranfield University, Dr. Van Ulbrich brings a wealth of expertise and passion for sales transformation and inclusive change management to the academic community.
The Impact on Cranfield Students
Effective from December 2024, this fellowship will offer students the opportunity to engage in hands-on learning, case studies, continuing research, and cutting-edge technology. This will help them develop the skills needed to drive impactful change throughout their careers and beyond.
