Buldak, the globally beloved spicy noodle brand of Samyang Foods, made a sensational return to Denmark with a vibrant ferry event. The celebration, dubbed the “Buldak Spicy Ferry,” took place at Copenhagen’s picturesque harbor, marking the brand’s reentry into the Danish market after a temporary ban.
A Bold Celebration
The event was organized to reconnect with Danish fans following a ban imposed by the Danish Veterinary and Food Administration (DVFM) on June 11, which led to the recall of three popular Buldak products: 3X Spicy, 2X Spicy, and Hot Chicken Stew. However, after the ban was lifted on July 15, two of these products, 2X Spicy and Hot Chicken Stew, were swiftly reintroduced to the market. This event symbolized not only a return but a celebration of resilience and the deep bond between Buldak and its loyal customers.
Festivities at Copenhagen’s Harbor
The “Buldak Spicy Ferry” event was a spectacle designed to capture the attention of all who witnessed it. The specially wrapped ferry, adorned with bold messages like “We are back, hotter than ever!” and “For the Vikings who can handle the spice,” became a floating beacon of the brand’s spicy legacy. Setting sail from Copenhagen’s harbor, the ferry event was scheduled from 4 PM to 8 PM local time, providing a perfect backdrop for an evening of spicy celebration.
Hochi Steals the Show
Adding to the excitement, Buldak’s iconic mascot, Hochi, made a grand entrance at the port. Holding a massive flag and capturing the essence of Buldak, Hochi stole the show by handing out samples of the 2X Spicy and Hot Chicken Stew varieties. The delighted crowd at the port eagerly sampled these fiery dishes, rekindling their love for Buldak’s signature heat.
Engaging Fans and Influencers
In the lead-up to the event, Buldak held an online raffle, generating significant buzz among fans. Thousands of eager participants registered, hoping to secure a spot on the ferry. From these enthusiastic applicants, 120 lucky influencers and consumers were chosen to join the unique celebration. The atmosphere on the ferry was electric, with activities such as airbrush and henna tattoos, a DJ booth playing “Spicy Music,” and a lively dance floor keeping the energy high throughout the evening.
Culinary Delights on the High Seas
A highlight of the event was the “Buldak Buffet,” where guests indulged in a variety of popular Buldak noodle dishes, including the recently reintroduced 2X Spicy and Hot Chicken Stew. To complement the fiery flavors, an assortment of beverages was carefully selected, catering to spice enthusiasts of all levels. The buffet allowed everyone to experience the full range of Buldak’s culinary offerings, ensuring a memorable gastronomic experience.
Community and Celebration
Euiri Choi, Head of Brand at Samyang Foods, expressed the brand’s gratitude for the overwhelming support. “This event was more than just about our products; it was a celebration of our community and the shared passion for spice. We are incredibly thankful for the collaboration with the DVFM and the unwavering support from our fans.”
A Lasting Impression
As the ferry cruised along the beautiful Copenhagen coastline, participants savored the return of Buldak’s signature dishes and enjoyed the scenic views. Attendees left with special Buldak merchandise and products, ensuring that the fiery flavors and the spirit of celebration would linger long after the event.
This ferry party not only marked Buldak’s successful return to Denmark but also reinforced its position as a brand that values its customers and knows how to turn challenges into opportunities for connection and celebration.
