Swagable, the creators of digital swag bags, are proud to announce their new collaboration with Prezzee, a leading eGift card provider, to offer a cutting-edge solution for event organisers. Unveiled just ahead of the B2B Marketing Expo at ExCeL London (27th-28th November), this partnership introduces an eco-conscious, digital-first alternative to traditional event gifting, significantly enhancing attendee experiences while reducing physical waste.
A New Era of Event Gifting
Swagable’s virtual swag bags have already transformed the event industry by offering a modern and sustainable option for organisers. These digital packages eliminate the need for plastic or paper waste often associated with physical giveaways. Instead of bulky tote bags, attendees receive a simple link via email or event platforms, granting them access to exclusive offers, discounts, downloadable content, and now eGift cards from Prezzee.
With this integration, organisers can include Prezzee’s versatile eGift cards in their digital swag bags, allowing attendees to select their preferred rewards from hundreds of retailers. Whether it’s a coffee voucher, shopping credits, or something more personal, attendees are given a flexible, personalised gift, all while reducing the need for traditional physical merchandise. The result is a seamless, modern, and eco-friendly gifting experience that aligns with the growing demand for sustainability in the events industry.
Personalised, Digital, and Sustainable
At Swagable, we’re all about offering meaningful gifts, not just giveaways that end up forgotten or discarded,” said Catherine Grinyer, Founder of Swagable. “Our digital swag bags, in partnership with Prezzee’s eGift card offering, ensure attendees receive meaningful gifts they will genuinely enjoy.” We also worked with digital accessibility specialists to make sure our platform is inclusive for all.
Launched earlier this year, Swagable has quickly gained recognition for its innovative approach to event gifting, providing event organisers with an easy, sustainable way to engage attendees. The platform allows hosts to track key marketing metrics, such as engagement rates and click-through data, helping them tailor their messaging and understand their audience better. This valuable insight allows organisers to optimise their marketing efforts for greater impact and return on investment.
Simplifying Gifting for Event Hosts
“Davide Stec, Business Development Director at Prezzee, explained that this collaboration tackles a frequent dilemma for event organisers: ‘What gifts will attendees truly appreciate?’ Traditional giveaways, like branded water bottles and stress balls, often go unused. With Prezzee’s eGift cards, event organisers can provide attendees with the flexibility to choose what they truly want—whether it’s a coffee or a shopping spree. Plus, with the ability to send a personalised message, organisers can reinforce their brand and create a lasting connection with attendees.”
By offering something that recipients can truly use and enjoy, event organisers can increase the value of their giveaways while fostering stronger relationships with attendees and sponsors. This new method of gifting provides a modern solution to the outdated practices of physical event giveaways.
Benefits of Swagable’s Virtual Swag Bags
- Eco-Friendly: No waste from physical giveaways, no need for shipping or storage.
- Trackable Engagement: Organisers can monitor real-time marketing metrics such as click-through and conversion rates.
- Convenient for Attendees: Gifts are easily accessible via a simple email link, ensuring a smooth and hassle-free experience.
- Branding Opportunities: Customised eGift cards with unique branding can enhance event sponsors’ visibility and recognition.
Visit Swagable at the B2B Marketing Expo
Swagable will be showcasing its innovative integration with Prezzee at the B2B Marketing Expo at ExCeL London on November 27th and 28th. Visit Swagable’s booth (B2B-D12) for a personal demonstration of how digital swag bags can enhance your event planning and gifting strategies.