TCL Electronics, a global leader in consumer electronics and the world’s second-largest TV brand, showcased its latest advancements at IFA 2024, marking its largest-ever exhibition with an expansive 3,000 square meters of space. This year’s IFA, celebrating its 100th anniversary, was the stage for TCL to reveal its most extensive product lineup to date.
Advanced Display and Sound Technologies
At the forefront of TCL’s presentation was the X11H Premium QD-Mini LED TV, featuring advanced all-domain halo control technology. TCL also introduced the X955 Max, a groundbreaking 115-inch QD-Mini LED TV, setting a new benchmark for home viewing experiences. The new NXTFRAME TV Series, particularly the Pro version, integrates bespoke sound solutions from Bang & Olufsen, further enhancing the home entertainment experience.
The showcase also included the latest R8 series monitors and flagship soundbars, Q85H and Q75H, which feature TCL’s patented RAY•DANZ and Tutti Choral technologies for superior sound quality.
Automotive and Smart Display Solutions
TCL’s product announcements extended beyond home entertainment, highlighting advancements in mobile technology with the TCL 50 PRO NXTPAPER 5G and TCL 50 NXTPAPER 5G smartphones, featuring NXTPAPER 3.0 eye-care displays and AI enhancements from Microsoft. The new TCL TAB 11 Gen 2 tablet promises improved multitasking and storage.
In the AR sector, TCL introduced the RayNeo Air 2S XR Glasses, blending high-quality visuals with innovative audio systems. In automotive innovations, TCL presented solutions such as the Intelligent Cockpit Integration and Cockpit Display Optimization Solutions, enhancing driving experiences with cost-effective and high-performance technologies.
TCL’s M-Series Flat Panel Display earned dual TÜV Rheinland certifications for low blue light and flicker-free performance, emphasizing eye health. The Smart Hotel System, designed specifically for B2B hotel clients, exemplifies TCL’s dedication to providing tailored and comprehensive solutions.
Health-Conscious Home Appliances
TCL introduced a collection of home appliances crafted to enhance smarter and healthier living. The FreshIN 3.0 air conditioner features QuadruPuri Filters and AI energy-saving algorithms, while the BreezeIN 2.0 sets new standards in energy efficiency. The Free Built-in Refrigerator and P68 Washer and Dryer Pair highlight TCL’s focus on space optimization and advanced technology for compact living spaces.
TCL is also expanding its smart home ecosystem with new products, including the Video Smart Lock and AI Camera, set to launch in North America.
Championing Sustainability and ESG Initiatives
TCL’s Smart Home Energy Solution combines solar panels, energy storage systems, and other green technologies, all managed through the TCL Home app. This initiative aligns with TCL’s ONE TCL ESG story, reflecting its commitment to sustainability and green energy.
The #TCLGreen campaign, showcased at IFA 2024, underscores TCL’s dedication to environmental stewardship. The event also featured interactive zones and partnerships with sports and esports, including an appearance by Spanish football legend David Villa Sánchez, highlighting TCL’s global influence and support for sports.
Strengthening Global Market Presence
TCL’s global strategy remains strong, with 12.52 million TVs shipped worldwide in the first half of 2024. In Europe, TCL achieved a 40.1% growth in TV shipments, securing top positions in several key markets, affirming its technological leadership and strong market performance.
