Marking a Quarter-Century of Excellence with New Rewards, AI Upgrades, and Global Initiatives
Trip.com Group, a global leader in online travel, proudly marks its 25th anniversary, celebrating decades of innovation and growth. Since its founding in 1999, the company has transformed into one of the world’s largest travel platforms, dedicated to making journeys seamless, efficient, and accessible.
In 2023, Trip.com Group recorded an estimated Gross Merchandise Value (GMV) of $160 billion, reflecting its continuous expansion and influence in the travel sector. The company has grown from a small startup to an international powerhouse with a workforce of over 30,000 professionals.
A Journey of Innovation and Growth
Reflecting on the milestone, James Liang, Co-founder and Executive Chairman of the Board, expressed gratitude to the team and partners who have contributed to the company’s success.
“Over the past 25 years, we have evolved from an online-first model to a mobile-driven platform, and now we are embracing AI to transform travel experiences,” said Liang. “We are excited to shape the future of travel with cutting-edge technologies.”
Enhanced Rewards and Membership Perks
To commemorate this milestone, Trip.com has upgraded its membership programme, providing more valuable perks to loyal travellers. Enhancements include free VIP airport lounge access, global e-SIMs, and upgraded airport transfers.
A new Diamond+ membership tier has also been introduced, offering premium customer support and exclusive rewards, such as free attraction tickets and priority services.
Additionally, as Trip.com celebrates its seventh anniversary, the platform is launching a Member Carnival Campaign until October 31st. Travellers can earn extra Trip Coins on hotel and flight bookings, which can be redeemed for discounts on travel-related products, including accommodations, attractions, and more.
AI-Powered Travel Assistance with TripGenie
TripGenie, Trip.com’s AI-powered travel assistant, continues to redefine travel planning. Available in over 10 languages, it provides intelligent recommendations for hotels, attractions, and optimised travel itineraries.
In 2024, TripGenie recorded over 2.6 million unique views, marking a 120% increase from the previous year, highlighting its growing popularity among travellers seeking seamless trip planning.
Global Expansion and Industry Recognition
As part of its global strategy, Trip.com Group has launched several key initiatives:
- A new office in Dubai to strengthen its presence in the Middle East
- A livestreaming centre in Bangkok to enhance engagement with travellers
- The Shanghai Express layover tours to promote tourism in China
The company has also been recognised with major industry awards, including placements on the Fortune Asia Future 30 and the Forbes China Best Employer Award lists, reinforcing its reputation as a leader in the travel sector.
Commitment to Sustainability and Social Responsibility
Trip.com Group continues to prioritise Environmental, Social, and Governance (ESG) initiatives. The company celebrates the first anniversary of its global childcare subsidy programme, which has benefitted over 500 employees.
Additionally, the second edition of the Sustainable Travel Consumer Report highlights the company’s advocacy for carbon-friendly travel and industry-wide collaboration to promote sustainability.
Looking to the Future
As Trip.com Group enters its next phase of innovation, the company remains dedicated to advancing travel through digital transformation, strategic partnerships, and customer-centric solutions.
CEO Jane Sun reflected on the company’s journey, stating, “With over 400 million travellers and two million partners, we have built a legacy of trust, innovation, and excellence. As we celebrate this milestone, we look forward to shaping the future of travel with new technologies and deeper collaborations.”
Trip.com Group’s 25th anniversary marks not just a celebration of its past but a vision for the future one where travel is smarter, more accessible, and more connected than ever before.
