Walkbase, a leader in in-store analytics and a part of the STRATACACHE group, has introduced its groundbreaking millimeter wave sensor technology at NRF’s Big Show 2025. This innovative solution enables retailers and premises owners to track customer behavior with accuracy, while ensuring privacy by avoiding the collection of personally identifiable information (PII).
Transforming In-Store Analytics with Privacy at the Forefront
The Walkbase Millimeter Wave Sensor Solution brings a new dimension to retail analytics. Using electromagnetic waves, the solution can measure in-store customer behavior by capturing location, pathing, and dwell time data. Notably, the technology does this without relying on cameras, ensuring that no biometric data or personally identifiable information is gathered. This makes it an ideal tool for retailers concerned with privacy compliance, providing actionable insights into shopper activity without compromising customer confidentiality.
By focusing on privacy, Walkbase ensures that its solution is fully compliant with the highest data protection standards. This allows retailers to harness the power of in-store analytics without the risk of violating consumer privacy or breaching data protection laws. In an era of increasing concerns about data security, Walkbase’s approach to privacy-first technology positions it as a forward-thinking leader in the retail technology space.
A Versatile and Cost-Effective Solution
Unlike conventional in-store tracking tools, the Walkbase Millimeter Wave Sensor Solution is immune to environmental challenges such as bright sunlight or darkness, where other sensors may struggle. Its versatile design makes it a robust option for retailers looking to deploy accurate customer tracking in diverse conditions. The solution is also more cost-effective compared to traditional systems, offering a plug-and-play feature that integrates seamlessly into existing retail media video players. This reduces the need for substantial capital investments, making the solution accessible to a wider range of businesses.
Retailers will also appreciate the ease with which the solution can be deployed. With minimal infrastructure requirements, the Walkbase Millimeter Wave Sensor Solution can be quickly installed, ensuring that businesses can start collecting valuable customer data with minimal disruption to daily operations.
Enhancing Retail Media and Customer Insights
Kevin Carbone, CEO of PRN, a STRATACACHE company, shared his excitement about the application of this new sensor technology. “This tool has various use cases, but we are particularly excited about its role in in-store retail media. Accurate attribution is crucial for monetizing retail media networks effectively, and Walkbase’s Millimeter Wave Sensor Solution provides a privacy-first method to measure and attribute the impact of in-store marketing campaigns.”
In addition to tracking shopper behavior, this solution enables retailers to measure the effectiveness of in-store marketing activities with greater precision. This feature makes it a valuable tool for retail marketers looking to understand how customers interact with promotions and displays, ensuring better return on investment (ROI).
Innovative Partnerships for a Complete Solution
The Walkbase Millimeter Wave Sensor Solution is part of a broader offering from STRATACACHE, which also includes PRN and Scala. Together, these three companies provide a complete in-store retail media solution, from digital displays to analytics and optimization tools. Retailers will benefit from an integrated approach that delivers more precise measurement of in-store activities and marketing efforts, driving better decision-making and higher returns on investments.
Looking Ahead
After successful trials in large regional US grocery stores, Walkbase’s Millimeter Wave Sensor Solution is now available to retailers, offering them a chance to enhance their data-driven strategies. The solution will be showcased at STRATACACHE’s booth at NRF (Booth 5213, Level 3). In addition, it will be featured at various North American and European retail trade events throughout 2025.
Conclusion
Walkbase’s Millimeter Wave Sensor Solution represents a game-changing advancement in retail analytics, offering privacy-conscious, accurate, and versatile customer insights. By embracing this new technology, retailers can enhance their in-store strategies, optimize marketing efforts, and improve the overall customer experience.
